La unión hace la fuerza

Opinión · Miércoles, 02 de Marzo de 2011

La industria turística está dominada por pequeñas y medianas empresas, lo cual condiciona fuertemente su capacidad competitiva frente a los cambios de un mercado turístico eternamente en evolución, caprichoso en las tendencias, y altamente sensible a los cambios en las condiciones económicas, sociales y naturales del entorno. Las ventajas competitivas de los productos turísticos en un mundo globalizado, donde estos productos turísticos compiten entre sí a escala local, regional y mundial, se encuentran precisamente en sus fortalezas locales, es decir, en su especialización, en su conocimiento del mercado, en la especialización de sus proveedores, en pocas palabras, en el grado de integración que el turismo tenga en su entorno.

Un Club de producto es una herramienta que favorece precisamente esta integración. Los Clubs de producto cohesionan a las empresas que los integran, tanto si se trata de empresas que ofrecen servicios similares o relacionados. Con un objetivo común, y una infraestructura que las apoya, estas empresas son más capaces de adaptarse a los cambios en el mercado. Bajo el paraguas de un producto específico, se promueve la cooperación entre las mismas mediante la especialización y la complementariedad de los servicios ofertados. Las empresas pertenecientes a un Club de producto en óptimo funcionamiento son más productivas: se benefician de la disponibilidad de mano de obra profesional y cualificada, producen economías a escala que abaratan precios, pueden acceder a información sobre sus mercados que les permite tomar decisiones estratégicas, se benefician mutuamente del I+D generado, y además se facilita el efecto demostración entre unas y otras, facilitando procesos de mejora de servicio como benchmarking. Además, son más eficientes coordinando estrategias de promoción y venta, e incluso pueden gestionar acuerdos con entidades financieras para sus afiliados.

El Club de producto fortalece un producto turístico especializado en un área geográfica determinada, ya que articula la oferta asociada al mismo mediante estrategias de agrupación de intereses y co-responsabilidad, a fin de lograr mejores resultados de posicionamiento, venta efectiva y eficiencia empresarial.

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SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1413
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1583) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-04-18 11:35:08') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-04-18 11:35:08') ORDER BY FIELD(id,1583)
SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content WHERE falang_content.language_id=3 AND falang_content.published=1 AND falang_content.reference_id IN(1583) AND falang_content.reference_table='zoo_item'
SELECT * FROM d4xh9_zoo_items_relations WHERE name = 'Sede-Contacto' AND item1 = 1800
SELECT id FROM d4xh9_assets WHERE parent_id = 0
SELECT * FROM d4xh9_zoo_item WHERE id IN (1089) AND state = 1 AND access IN (1) AND (publish_up = '0000-00-00 00:00:00' OR publish_up <= '2024-04-18 11:35:08') AND (publish_down = '0000-00-00 00:00:00' OR publish_down >= '2024-04-18 11:35:08') ORDER BY FIELD(id,1089)

24 Tipos de consultas del registro, Ordenado por acontecimientos.

SELECCIONAR Tablas:

82 × SELECT id FROM d4xh9_assets
29 × SELECT falang_content.reference_field, falang_content.value, falang_content.reference_id, falang_content.original_value FROM d4xh9_falang_content AS falang_content
19 × SELECT * FROM d4xh9_zoo_item
11 × SELECT * FROM d4xh9_zoo_items_relations
5 × SELECT * FROM d4xh9_zoo_application
3 × SELECT * FROM d4xh9_zoo_category
1 × SELECT DISTINCT (zi.id) AS id, zi.name as name, zi.latitude as lat, zi.longitude as lng, zi.application_id as application_id, 0 AS distance FROM ( d4xh9_zoo_item zi )
1 × SELECT zi.id as id, zi.name as name, COUNT( zi.id ) AS count FROM d4xh9_zoo_items_relations zir, d4xh9_zoo_item zi
1 × SELECT b.id FROM d4xh9_zoo_category_item AS a JOIN d4xh9_zoo_category AS b ON a.category_id = b.id
1 × SELECT a.* FROM d4xh9_zoo_item AS a
1 × SELECT et2.id, et2.name FROM d4xh9_zoo_item et1, d4xh9_zoo_item et2, d4xh9_zoo_items_relations zir
1 × SELECT ROWNUM FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a LEFT JOIN d4xh9_zoo_category_item AS b ON a.id = b.item_id
1 × SELECT ROWNUM, id FROM (SELECT @rownum:= @rownum+1 ROWNUM, id FROM (SELECT @rownum:=0) r, (SELECT id FROM d4xh9_zoo_item AS a LEFT JOIN d4xh9_zoo_category_item AS b ON a.id = b.item_id
1 × SELECT b.rules FROM d4xh9_assets AS a LEFT JOIN d4xh9_assets AS b ON b.lft <= a.lft AND b.rgt >= a.rgt
1 × SELECT joomlatablename,tablepkID FROM `d4xh9_falang_tableinfo
1 × SELECT id FROM d4xh9_zoo_item
1 × SELECT * FROM d4xh9_languages
1 × SELECT a.rules FROM d4xh9_assets AS a
1 × SELECT m.id, m.menutype, m.title, m.alias, m.note, m.path AS route, m.link, m.type, m.level, m.language,m.browserNav, m.access, m.params, m.home, m.img, m.template_style_id, m.component_id, m.parent_id,e.element as component FROM d4xh9_menu AS m LEFT JOIN d4xh9_extensions AS e ON m.component_id = e.extension_id
1 × SELECT et.id, et.name FROM d4xh9_zoo_item zi1, d4xh9_zoo_item et, d4xh9_zoo_items_relations zir

OTRAS Tablas:

1 × SHOW FULL COLUMNS FROM `d4xh9_content
1 × UPDATE d4xh9_zoo_item SET hits = (hits + 1)
1 × SHOW FULL COLUMNS FROM `d4xh9_assets
1 × SHOW FULL COLUMNS FROM `d4xh9_languages

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